Hello Everyone! Hope you are doing well this year! Here in the Philly area, despite being Spring, it is snowing outside. Not really conducive to planting a garden. But it is conducive to planting seeds. And I'm not talking about tomato and basil seeds in soil in egg cartons on your window sill. I'm talking about planting the seeds of consideration into the minds of your potential clients. Make them consider choosing you over their current service or products provider.
How do you do this? It's easier than you think. Use the changing of the seasons to correlate into a changing of providers. A great way to do this is to offer a seasonal promotion. Last week I took literally 10 minutes of my time to create a Spring Special Flyer on Constant Contact. You can use whichever Contact Management System works for you. I offered a basic video shoot at a special price point. I chose a category of small businesses/sole proprietors to mail the blast to. I got three calls and closed one. I mailed to 260 individuals.
I led with "Spring Has Sprung" - "Plant the Seeds to Grow Your Business". The season was my reason! And it worked. I am confident I will close a second sale from my conversations. I did reduce my price that I would normally charge, but that is why it's a special. And I am confident that once they see my work and benefit from it, they will hire me again at full invoice.
So it worked. Ten minutes of time to gain a new client. Not too shabby. It can work in any industry, just tailor your message to your recipients. Where did I get my mailing list? I developed it over time by collecting business cards at networking events and I entered names from the database of my local Chamber of Commerce. Once I created the blast, I quick-shared it onto FaceBook and LinkedIn.
So take a few minutes to earn a new client today. Give them a reason to choose YOU this season!
Happy Hunting! -Pete
